consumer behaviour
- September 8, 2026
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Description
Date :
September 8, 2026
Condition : Used
Publication :
Sage publishing.com
Book Author :
Robert east , Jaywant Singh,Malcolm wright,and Marc Gangulee
Email :
Manger.kamath@gmail.com
Address :
Madinat qaboos
Consumer Behaviour is the study of how individuals or groups select, buy, use, and dispose of products and services to satisfy their needs and wants.
It examines factors that influence purchasing decisions, such as personal preferences, income, culture, social influences, motivation, perception, and lifestyle.
